Finding Purpose

What Do You Want To Be When You Grow Up?


Diverse Little Girls It’s a common question asked of children, usually followed by a rush of excitement and optimism as a ready answer is given. The essence of the question is no less relevant for adults. Knowing who you are (your purpose) and what you want to do (your profession) can significantly influence the level of success and fulfillment in your chosen career.

Each of us has within us God-given natural gifts to fulfill specific purposes on earth. A unique potential for creative expression. From birth, we have what we need to become all we can be. The challenge, of course, is to figure out how to make a living with our uniqueness; how to connect who we are with what we do. People who have discovered their [purpose] and choose to bring it with them to their work tend to be phenomenally energized about what they do.1

SistaFriendz helps women identify and walk confidently in their purpose. The organization not only provides guidance on how to connect purpose and profession, but it also brings women together with other successful women for support and mentoring in their careers. A recent survey found that the path to success for some women almost always leads through men, due in part to the fact that there are only 29 Fortune 1,000 companies with a female CEO and not enough other women in very high-ranking positions to do the mentoring.2


Discovering Opportunities

Changing The Dynamic


Business Women SistaFriendz believes women have the power to change this dynamic. To that end, the organization partners with top companies and female professionals who are leaders in their fields to offer programs that build up self-esteem and confidence, equip women with the tools needed to be successful in their chosen professions, and empower them to go forth in their purpose. SistaFriendz becomes a built-in network and support system to help women learn and navigate the “unwritten rules” of succeeding in business.


1. Whistle While You Work: Heeding Your Life’s Calling, Leider and Shapiro (2001).
2. USA TODAY, “Often, Men Help Women Get to the Corner Office” (August 5, 2009).

True Growth

The organization fosters an atmosphere of cooperation, not competition, where professional women can connect with each other as well as help young ladies and women of all ages identify and fulfill their life’s purpose, and attain their career aspirations.

Women who participate in SistaFriendz programs and events emerge stronger and better than before; ready to reach back to help lift up, inspire, encourage and show another sister how to make it through.


Toya Beasley in SistaFriendz T-Shirt


Toya L. Beasley is Founder and CEO of SistaFriendz, a 501(c)(3) non-profit organization established to educate, equip and empower women for success in their personal and professional lives


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